Kochi, Kerala: Kerala Travel Mart (KTM) 2026 is gaining strong momentum ahead of its September edition, with the upcoming tourism trade event reportedly crossing 3,000 buyer registrations. The strong response from domestic and international travel buyers highlights continued interest in Kerala as a leading destination for leisure, business, wellness and experiential tourism.

The three-day Kerala Travel Mart 2026 is scheduled to take place from September 24 to 27 in Kochi, bringing together tourism stakeholders, tour operators, travel agents, accommodation providers and other industry professionals. The event is expected to provide an important platform for Kerala's tourism sector to strengthen business relationships and explore new markets.

The inauguration is scheduled to be held at Bolgatty, while business-to-business meetings are planned at Willingdon Island. The format is designed to facilitate direct interaction between tourism suppliers from Kerala and buyers from different parts of India and overseas markets.

The crossing of 3,000 buyer registrations ahead of the event is being viewed as a positive indicator for Kerala's tourism industry. Travel trade participation is particularly important as destinations increasingly compete for international visitors and seek to develop specialised tourism segments.

Kerala has been expanding its tourism offerings beyond its traditional attractions, including backwaters, beaches and hill stations. Ayurveda and wellness tourism, responsible tourism, MICE tourism, adventure experiences, heritage tourism and village-based experiences are among the areas offering opportunities for further growth.

The upcoming mart also comes at a significant time for Kerala's tourism industry, as the state continues efforts to attract visitors from established and emerging international markets. Business networking events such as KTM provide tourism enterprises with opportunities to present new products, negotiate partnerships and understand changing traveller preferences.

For smaller tourism businesses, including resorts, homestays, tour operators and destination service providers, the event can also provide an avenue to connect directly with travel trade representatives and develop new business opportunities.

With more than 3,000 buyers already registered, Kerala Travel Mart 2026 is expected to be one of the key tourism industry gatherings in the state this year. The event will offer an important opportunity for Kerala to showcase its diverse tourism products and reinforce its position in the national and international travel market.